Do smaller agencies take more risks, and does this lead to better creativity? In an interview directed by Neel Kumar of Saatchi & Saatchi Dubai, I talk about this and explore opinion on the nature of "agency creativity", and what it means for businesses.
This is all about clients being brave and agencies remembering what's important (engagement and intimacy).
Not surprisingly we made we made a viral about it:
http://vimeo.com/24209059
It's just one theory, but one that's plausible I think.
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