Monday, 12 June 2017

Sleep Marketing

Many of us end up so bogged down with the minutia of the job that we are happy just to send (whatever our instincts). We kinda know deep down that the messages we send out into the world are not connecting as effectively as they might.  Like being in a dream, where you want to run but your feet feel like lead and everything is in slow motion and dulled to the senses.  It’s scary and weirdly safe at the same time.  The reason it seems somehow detached is because the connection between marketing & sales is not clear.  Each as a very different structure, and marketers are often running in separate circles than the sales teams and account managers.  This leads to a lack of specific goals for marketing departments, linked to actual business transacted.

There’s also a problem in many large corporations, in that the quarterly sales targets belong to sales men and women.  This means that they are acutely aware that their relationships with key decision makers are worth cold hard cash, and they protect them with everything they’ve got. Account managers and sales teams own the customer relationship.  Building more humanity into the marketing can help warm the whole brand up to the prospect, and create a kind of “remote intimacy” that counts for something when customers need to review contracts, or account managers move on to work for competitors.  There’s a personality at work in the relationship apart from that of the salesman.

It’s not like you’ve been in a bunker for the last ten years. You’re very aware of the party going on outside your particular goldfish bowl.  Between the social media consultants, the gurus, the professional B2B and Internal Comms industry bodies, the thought leaders speaking at events you can’t afford the time (or fees) to attend, and the cool marketing tools you’re not allowed to invest in, you are constantly nagged by a feeling that your company’s marketing just might suck.

The science and art around building customer loyalty and interest in prospects has enjoyed somewhat of a renaissance over the last three years or so. When I say renaissance, we have been here before. Back in the days when it took a village to raise a child, when Dunbar’s number was the number of people in that village (Dunbar’s Number is the suggested maximum number of people it’s possible to hold meaningful social relationships with), and a handshake was enough to guarantee a contract, we knew where everyone’s value lay. 

…Excerpt from Jim shields latest book 'Once More With Feeling'. To find out more about this book please email


  1. I have really enjoyed reading your blog posts. This information is impressive. I am inspired with your post.. I hope you post again soon.your post is very helpful for me. photos very nice.
    J2EE Training in Chennai

  2. I saw some beautful kitchen reviews is more helpful to us.

  3. I am bold enough among many others to state that there is now a potent cure to this sickness but many are unaware of it. I discovered that I was infected with the virus 3 months ago, after a medical check-up. My doctor told me and I was shocked, confused and felt like my world has crumbled. I was dying slowly due to the announcement of my medical practitioner but he assured me that I could leave a normal life if I took my medications (as there was no medically known cure to Herpes). I went from churches to churches but soon found that my case needed urgent attention as I was growing lean due to fear of dying anytime soon. In a bid to look for a lasting solution to my predicament, I sought for solutions from the herbal world. I went online and searched for every powerful trado-medical practitioner that I could severe, cos I heard that the African Herbs had a cure to the Herpes syndrome. It was after a little time searching the web that I came across one Dr Itua(A powerful African Herbal Doctor), who offered to help me at a monetary fee. I had to comply as this was my final bus-stop to receiving a perfect healing. My last resolve was to take my life by myself, should this plan fail. At last it worked out well. He gave me some steps to follow and I meticulously carried out all his instructions. Last month, to be precise, I went back to the hospital to conduct another test and to my amazement, the results showed that negative,Dr Itua Can As Well Cure The Following Desease…Cancer,Hiv,Herpes, Hepatitis B,Liver Inflammatory,Diabetis,Fribroid,Get Your Ex Back, You can free yourself of this Herpes virus by consulting this great African Herbal Doctor via this e-mail: or call and whatsapp him on +2348149277967 He will help you and his herb medication is sure. he has the cure on all disease .You can talk to me on INSTAGRAM..tashamoore219....

  4. My name is VICTORIA KENT from England, My husband and I have been married for about 6yrs now. We were happily married with two kids, a boy and a girl. 3 months ago, I started to notice some strange behavior from him and a few weeks later I found out that my husband is seeing someone else. He started coming home late from work, he hardly care about me or the kids anymore, Sometimes he goes out and doesn't even come back home for about 2-3 days. I did all I could to rectify this problem but all to no avail. I became very worried and needed help. As I was browsing through the internet one day, I came across a website that suggested DR OGUDUGU can help solve marital problems, restore broken relationships and so on. So, I felt I should give him a try. I contacted him and told him my problems and he told me what to do and i did it and he did a spell for me 48hours later, my husband came to me and apologized for the wrongs he did and promise never to do it again. Ever since DR OGUDUGU is the best online spell caster that is powerful and genuine. If you have any problem contact him and i guarantee you that he will help you.

    Here’s his contact: or for easy communication contact him on whatsApp him +2348139793075

  5. i really like this article please keep it up. Shane Perry Marketing


  6. Its really an Excellent post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog. Thanks for sharing....

    Shriram Magizhchi
    Shriram Magizhchi Guduvancheri
    Shriram Magizhchi price
    Shriram Magizhchi Guduvancheri Chennai
    Shriram Magizhchi apartments
    Shriram Magizhchi flats
    Shriram Magizhchi review

  7. As you have now understood the usage of ‘Record and Playback’ tool, the following

    are the different posts using which you can explore the functioning of ‘Selenium

    selenium Training in chennai

  8. All the latest updates from the Python Automationminds team. Python Automationminds lets you program in Python, in your browser. No need to install any software, just start coding straight away. There's a fully-functional web-based console and a programmer's text-editor
    Phyton training in Chennai

  9. Robotic Process Automation (RPA) is one of the most exciting developments in Business Process Management (BPM) in recent history. Some industry experts believe it may be even more transformational than cloud computing transformational than cloud Automationminds team. (RPA)Automationminds lets you program in (RPA),

  10. As you have now understood the usage of ‘Record and Playback’ tool, the following are the different posts using which you can explore the functioning of ‘Selenium IDE’
    selenium Training in chennai


  11. Thanks for sharing the information. It is very useful for my future. keep sharing
    Best Ice Fishing Gloves Best Ice Fishing Gloves Best Ice Fishing Gloves

  12. This comment has been removed by the author.