Monday, 1 October 2012

Batteries Not Included…

How do you feel about those adverts where you haven’t got a clue what they’re selling?
The ones where you have a couple dancing on a moonlit beach, rabbits on the downs nibbling at dock leaves, fireworks exploding over the Sydney Opera House and it turns out the advert’s for… a car.

The creation of intrigue through association can be incredibly powerful – we make meaning through metaphors and similes and create order by relating new information to what we already know – but sometimes imagery can just be downright confusing.

So imagine our delight when we were introduced to the world of the Standard Innovation Corporation. Their website is full of bright, shining executives with bright, shining teeth. Their staff look joyfully out of shot or into the middle distance as their design colleagues reveal their latest standard innovation. They boast of their developments in wellness and well-being.

The text and fonts used would be at home on a website for water purifiers or dental products. The layout is reminiscent of an insurance company or financial planners.

In the words of Rolf Harris...can you tell what it is yet?

1 comment:

  1. I wouldn't trust them with anything to do with my relationship, however, I would be open to their advice when it comes to financial matters or investment strategies.