How do you feel about those adverts where you haven’t got a
clue what they’re selling?
The ones where you have a couple dancing on a moonlit beach,
rabbits on the downs nibbling at dock leaves, fireworks exploding over the
Sydney Opera House and it turns out the advert’s for… a car.
The creation of intrigue through association can be
incredibly powerful – we make meaning through metaphors and similes and create
order by relating new information to what we already know – but sometimes
imagery can just be downright confusing.
So imagine our delight when we were introduced to the world
of the Standard Innovation Corporation. Their website is full of bright,
shining executives with bright, shining teeth. Their staff look joyfully out of
shot or into the middle distance as their design colleagues reveal their latest
standard innovation. They boast of their developments in wellness and
well-being.
The text and fonts used would be at home on a website for
water purifiers or dental products. The layout is reminiscent of an insurance
company or financial planners.
Have a look here… http://www.standardinnovation.com/
I wouldn't trust them with anything to do with my relationship, however, I would be open to their advice when it comes to financial matters or investment strategies.
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