A few weeks ago I made a short film about my daughter. Not a huge surprise, as I am massively proud of her and I am a film-maker. But this was different to the usual family stuff I make.
She created a quiet storm of events which ended in the her making another (unknown) little girl’s life a bit more bearable in the face of incredible adversity.
Chemotherapy is intolerable in the strongest of us, I am told. Apart from the physical sickness and side effects it creates, there’s the humiliating loss of hair. Like the therapy needs to make sure you are “flagged up” in some visible way. Insult to injury indeed. This is tough to wear even for a self-aware, rationalising grown up.
Your hair is such a huge part of your identity the
psychological effects must be crushingly sad.
The “Little Princess Trust” funds professionally made real-hair wigs for
young patients undergoing chemotherapy. So they need (young) hair and money
(each wig is around £400.00).
This is why my daughter wanted to help. I have never been so proud of her. I will not be so cynical as to make some kind
of business connection here, so apologies to those of you who miss my
communications insights this time. Normal service will be resumed next
week. I will say that if anything you
ever created for your business contained just a fraction of the intimacy Lola’s
story engenders, you’d have a very powerful story on your hands. Enjoy the film.
If you’d like to help us raise even more money for this
cause, click here. Lola’s efforts made sure she could finance a professional
wig maker for one wig, but there’s always more to do of course.
Thank you.
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