This week sees the launch of a fantastic
new series of viral comedy ads for our shiny new customer, Tripwire. They needed to reposition their offerings
(after a significant acquisition) and the best way to show the effect their
software could have on customers was to have fun with the power of the
software.
They didn’t lead with a complex
description. They wanted to connect
(this firm has an excellent social media and content marketing programme) and
they wanted to punch a hole through the fog of detail that this industry is
famous for.
Shot with our Dallas team (above), this
demonstrates how comedy can cut a swathe through the detail and be laser-like
in its targeting of a specific customer group.
Is your CISO an alien….?
How would comedy work with your solutions?
No comments:
Post a Comment