Tuesday, 4 June 2013

The Story of Jon Powers

This week sees the launch of a fantastic new series of viral comedy ads for our shiny new customer, Tripwire.  They needed to reposition their offerings (after a significant acquisition) and the best way to show the effect their software could have on customers was to have fun with the power of the software.

They didn’t lead with a complex description.  They wanted to connect (this firm has an excellent social media and content marketing programme) and they wanted to punch a hole through the fog of detail that this industry is famous for.

Shot with our Dallas team (above), this demonstrates how comedy can cut a swathe through the detail and be laser-like in its targeting of a specific customer group.

Is your CISO an alien….?

How would comedy work with your solutions? 

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