Now I am not saying that there haven't been valiant attempts to fix this. A particularly memorable trick by New Zealand Airlines made me smile (no - not the crappy middle earth one). And a great idea to use kids used the cute factor printed by Thompson Airways in 2009.
Now i have often said that I hate it when people try to create a pop song (Blackberry Developer video anyone) or worse still, a rap (Pier One Imports customer care video - yes - you…) but it seems that it took the world's best loved brand to do it properly. I personally am very pleased they it was Virgin America who decided that enough was enough, and did it for real. Properly. They thought "Go Big or Go Home". So get a coffee, go full screen and enjoy the world's best ever Airline Safety video.
Production values matter y'all.
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