Thursday, 30 January 2014

Leading With Complexity

It never ceases to amaze me how many companies think that their one first contact with new customers should contain the entire argument for their product or service.

As we work in film making, it's usually our brief to get attention. To make a prospect curious, engaged, aware - all of those things.

This is the first and sometimes ONLY remit of a film that is intended as somewhat viral. It needs to lead with a single, simple takeaway concept that will lead to a conversation. Then it's up to the account manager.

So consider all of the talking-heads corporate videos you've ever seen, then look at these neat little films we made for Tripwire in Portland, Oregon.  They certainly get attention, and they start conversations.  

Job done.

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