This is brave marketing. I suspect that what they are really saying, is that you, Mr Stock Footage Customer, should try to think of more original ways to use our stuff.
But for some - that will be a leap. And we just ridiculed them (with good cause I might add).
So by doing this, we may well be saying that we really want the right kind of customers. The cool guys pay the same as the squares, but we want the cool guys. I wonder why it matters?
The film is here. Enjoy!
vimeo.com/m/89527215
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